Telecom: Broadband Adoption

State & Local Broadband Best Practices Survey

1. ID (System Generated): 45412

2. Project Name (System Generated): CA The California Emerging Technology Fund funded "Get Connected!" Public Awareness Program

3. State: CA

4. Title of project or program: The California Emerging Technology Fund funded "Get Connected!" Public Awareness Program

5. Identify the type of organization that administers this project:

   1. Not-For-Profit Non-Governmental Organization

   2. Other:

6. What is the project’s geographic coverage area? Statewide

7. Is the purpose of the project to construct broadband infrastructure in/to:

8. Is the purpose of the project to promote broadband use by:

   1. Low-Income Consumers

   2. Unemployed Consumers

   3. Aged Consumers

   4. Otherwise Vulnerable Populations

9. What technologies are used by the project?

   1. Other technology:

10. If the project involves utilizing noteworthy hardware or software products, please identify the major vendors and/or partners for the project:

11. Did the project involve building infrastructure that produced a new or faster broadband service? No

    1. What is the rated or marketed speed of the fastest new or updated broadband service offered to:

       Business consumers? mbps

       Residential consumers? mbps

    2. Are these “peak” speeds or “average” speeds?

    3. Are these speeds “symmetrical?” (users can simultaneously upload and download at this speed):

12. What consumers are served by the infrastructure project:

    1. Other:

13. If the purpose of the project is to stimulate demand for broadband services, please indicate how it achieved this goal:

    1. Education & Training

    2. Other method:

14. If the purpose of the project is to improve affordability of broadband services, please indicate how it achieves this goal:

    1. Other method:

15. If the purpose of the project is to promote the availability of broadband services in rural areas, please indicate how it achieves this goal:

    1. Other:

16. Please provide detailed project description including time sequence for the project's implementation: Get Connected! is a comprehensive statewide public awareness program, first unveiled in Los Angeles County, that educates targeted populations about the economic and social benefits of broadband connectivity. The program aims to break down barriers and address misperceptions that perpetuate the Digital Divide that currently exists in California. The program will increase awareness of the value of broadband through an array of communication vehicles, including a multilingual Web portal for new users (www.GetConnectedToday.com) ,TV and radio commercials, and Community Connect Fairs that provide hands-on experience with broadband. The program also includes Champions for Access, which are organizations across a variety of industry sectors that sponsor and fund Get Connected! initiatives.

17. Identify the project funding sources:

    1. Other:

18. What is the project cost?

    1. Total capital expenditures to date:

       $ 1,125,000 millions as of [fiscal/calendar] year 2009

    2. Annual program operating budget (estimated if not yet fully operational):

       $ millions as of [fiscal/calendar] year 20

19. What impediments or problems were encountered in completing the project or program?

20. What actions were taken to resolve or minimize project or program impediments and problems?

21. What other lessons were learned during the process of undertaking and completing this project or program?

22. Project or program website link: www.GerConnectedToday.com or in Spanish www.ConectateHoyMismo.com

23. For further information contact:

    1. Name: Luis Arteaga

    2. Title: Director of Emerging Markets

    3. Organization: California Emerging Technology Fund

    4. Telephone Number: 415.744.2388

    5. E-Mail Address: luis.arteaga@cetfund.org